The "Fast" Pitch!

Catching the owner or the decision maker of a company is about 70% of the battle for a salesperson. What do you do when you finally catch them, but they only have a few minutes to hear what you have to say and then they're out the door? How do you grab their attention enough to have them take time out of their busy schedule to set up an appointment with you? The term used here is “Elevator Pitch” which means giving a pitch during the length of time you would be stuck in an elevator with someone. You want to make this pitch as conversational as possible. Here are a few tips to peak their interest in what you have to say!

1. Start with a “Hook” statement. Don’t start off by telling them your product or service. Instead, start off with a simple sentence stating how you can assist or serve them. This leads the potential clients asking themselves, “How can they do this?”

2. Stop talking! Let the client actually ask how you can assist them? From there, do NOT just start into a pitch and tell them everything. Leave a little mystery to what you can fully do for them. This leaves them wanting more and wanting to set up an actual meeting with you. The meeting is where you can hit a homerun and listen to what they need, so you can provide them with the best service!

3. Relax! Don’t look so tense! Staying relaxed keeps you from mumbling! Nobody wants to listen to someone they can’t understand!

4. Smile and use your personality! A potential client is more likely to want to listen to you if they like you! Use your personality to win them over!

Using these tips can leave a good first impression on your potential client! Let them know you are there to help them in a simple statement or two to peak their interest. From there, let the conversation flow and have fun!