A Sale Isn't A Sale Without Customer Service

I had written a previous post about relationships and how they greatly affect sales. Today, I’d like to touch base on customer service in relation to a sale. Customer service can be the make or break for a salesperson or a company. Poor customer service can lead to losing a major account. On the flip side, great customer service can lead to accounts becoming returning customers. The following are a few tips for salespeople regarding good customer service for their clients:

The Office: Customer Service Clip

Don’t leave a client hanging: The worst thing a sales person can do is make a sale and then completely ignore the client. Making a sale doesn’t mean you are done with the account. After you close the deal, it’s only the beginning of you relationship with the customer. From there on out, they will be confiding in you for advice, questions regarding the service you offer, and may even call if they didn’t receive what they initially agreed to. As a salesperson, it’s important not to blow your client off and just walk away with your commission. It doesn’t look good on you or your company.

Educate your client: Your client is going to have many questions. Make sure to teach them what they should and want to know about the product or service they are purchasing.

Reach out to your client: After a few weeks of making a sale, reach out to your client and ask how things are going! This shows the client you were genuinely trying to help their business and weren't just making a sale to meet your quota.  This simple act could lead to a very easy upgrade or up sale from a client!

Show appreciation: Make sure to always thank customers or clients for their business. Consider sending occasional handwritten thank-you notes or a personalized email.  Nobody dis-likes receiving a thank you!